A short-stay rental, fully booked, directly.
Forty Winks Inn was losing margin to major rental platforms. We rebuilt the site for direct conversion, ran a focused SEO and paid acquisition campaign, and wired the booking flow into lifecycle email — flipping the channel mix from "mostly platforms" to "mostly direct."
The brief,
in three beats.
What they needed.
Forty Winks was paying 15–20% commission to rental platforms on most bookings. The site existed but didn't rank, didn't convert, and didn't capture emails.
How we tackled it.
Rebuild the site for conversion. Focused SEO targeting Trinidad short-stay searches. Google Ads on high-intent keywords. Lifecycle email to bring guests back directly.
What happened.
Direct now beats platforms for monthly booking volume. Email captures from first visit. Repeat guests skip the marketplace entirely on their second stay.
Inside the
engagement.
Conversion-first rebuild
Booking flow audited and rebuilt — fewer steps, mobile-first, dates and rates above the fold. Every page optimised for the moment of decision rather than browsing depth.
SEO foundations
Technical SEO baseline (schema, sitemap, Core Web Vitals all green). Local content for Trinidad short-stay searches. Comparison pages for the most-searched alternatives. Search Console wired to a Looker Studio dashboard.
- Page-one ranking for 6 priority keywords
- Core Web Vitals all green at launch
- Schema.org markup for offers, reviews, location
Paid acquisition
Google Ads on the highest-intent searches only — no spray-and-pray. Performance Max for the long tail. Tight UTM plumbing so every booking is attributable to a campaign and a keyword.
Lifecycle email
Welcome series, on-site upsells, post-stay review request, win-back at 90 days. Each segment treated as its own playbook — no batch-and-blast newsletters.
Direct bookings used to be a rounding error. Now they're the main channel.
The tools
we shipped on.
Capabilities
behind this build.
Other
engagements.
— Let's make something —
Tell us what
you're building.
Trinidad & Tobago
09:00 — 17:00 AST
on business days